Fashion Madness | Why most jeans are blue
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Why most jeans are blue

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Why most jeans are blue

Sam’s Club’s CEO revealed mass stores closures in this companywide email to employees

When was the last time you can remember that blue jeans were out of fashion? These pants have become an American icon, but how did they get that blue color in the first place? Following is a transcript of the video.

People have been wearing blue jeans for centuries. Originally, the blue color came from a natural indigo dye. The dye was chosen for the way it interacted with cotton. When heated, most dyes penetrate the cotton fibers but indigo dye attaches to the fiber’s surface, instead. The result? During each wash, some of the fibers and dye molecules escape, giving jeans that signature faded look over time.

Today, jeans are dyed with a synthetic indigo dye. Take a closer look and you’ll see a clever design. The warp thread is dyed but the weft thread is left white. This reduces the amount of dye needed for each pair of jeans. It’s also why many jeans are blue on the outside but white on the inside. Each pair of jeans requires 3-12 grams of dye. Each year, we produce several hundred thousand tons of indigo dye. Most of that is mused for making blue jeans. Do the math, that’s between 90 million to 2.2 billion new jeans per year. Looks like this fashion trend will stick around for a while.
Over the past year, we’ve talked about how our business must change in order to be positioned for the future of retail. We’re committed to creating a new and better Sam’s Club that offers more value and a great experience to our members. When I shared our strategy in October, I said we’d make the choices it will take to get there. Today, I want to share some important decisions we’ve made.

Transforming our business means managing our real estate portfolio — we need a strong fleet of clubs that are fit for the future. After a thorough review, it became clear we had built clubs in some locations that impacted other clubs, and where population had not grown as anticipated. We’ve decided to right-size our fleet and better align our locations with our strategy. We will be closing some clubs, and we notified them today. We’ll convert some of them into eCommerce fulfillment centers — to better serve the growing number of members shopping with us online and continue scaling the business. The first of these conversions will be in Memphis, Tennessee.

We know these decisions impact people we care about deeply — our associates and their families, as well as our members and their neighbors — and we did not make them lightly. A Sam’s Club is a place of community and memories, and we are so appreciative of our associates who have worked hard over the years to serve our members. Our immediate focus will be on helping those impacted by today’s news. We will work to place as many associates as possible in new roles at nearby locations, and we’ll provide them with support, resources, and severance pay to those eligible. Many of our associates and members will move to nearby clubs. If you work in such a club, please make them feel welcome.

The steps being announced today will help us serve our members better and grow. We’ll be able to invest more in eCommerce, remodels, and in-club technology. We’ll also be able to lean into the areas members care about most, including fresh food, Member’s Mark, and exciting merchandise. By narrowing our focus and simplifying what we do, we’ll be able to provide better items, a better experience, and a more valuable membership. In the coming weeks, we’ll share some exciting steps we’re taking to become even more special to our members.

Change is never easy, but we’re making these decisions from a position of strength. As you’ve seen in our recent quarterly results, our traffic and comps have improved, and that’s because of the work you do to serve our members. We have momentum, and now is the time to accelerate our transformation efforts. Thank you.

Shadi Nasser

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